When I started using AI agents in daily work, I expected to do less. I'm doing more than ever, and as an entrepreneur I'm excited about it.
There was not enough time for everything I wanted to do
Working alone, I often ran out of time and energy. I wanted to do more marketing, create more content, and reach more clients.
Now I get to work I previously had no time for. I write newsletters and blog articles, prepare a social media calendar a month ahead, and handle invoice reminders and client messages.
Example: Pälkäne Summer Days
I'm organizing a festival for the first time next summer. At the same time, I'm running two other businesses and doing gigs.
Without AI agents, this would have meant making a choice: leave something undone or burn yourself out.
With AI, I prepared a four-week social media calendar in Notion, three blog articles, and the Mailchimp lists in one weekend.
What AI doesn't replace
I decide which artist fits the festival and ask AI to put that decision into words.
It doesn't replace relationships. Clients buy from me because they know me. AI writes the messages, I sign them.
AI can write about my 17 years of DJ experience, but it has not experienced the gigs itself.
Why it increases work
When you get more done, you notice more things that could be done.
Before, I thought: I should write a blog but there's no time. Now I think: let's write a blog, and also the social media post, and put it in Mailchimp, and make a LinkedIn intro.
AI helps me get more done in the same hours. So I add tasks to the list that I previously had no time for.
How it works for me in practice
Lumi is my main assistant. Handles the calendar, reminds me, coordinates other agents, and keeps things together when I'm on gigs or elsewhere.
The Copywriter agent writes the text when I give a brief. Social media posts, blogs, sales letters.
The Coder agent builds websites when I describe what's needed.
The Accountant agent keeps track of finances. No need to wait until the end of the month to know where things stand.
Morning report: every morning when I open my phone, I know what happened during the night, what's coming up, and what I need to respond to. I don't start my day guessing.
I call this my AI team. It costs a fraction of a hired team's cost. I can also use it when an employee would be on holiday or need rest. It helps me get to work I would otherwise leave undone.
Nabil Samari is an entrepreneur, DJ, and festival organizer. He runs Kivamedia, Nice Events, and performs gigs simultaneously.