Copyright 2026 © Nabil Samari
Okay, I'll admit it: over the past month, I've talked to AI more than to any human being.
And it's worked surprisingly well.
Where I Started
I run two businesses. Nice Events (event production and artist booking) and DJ gigs under my own name. Work piles up. CRM clients are waiting for responses. Follow-ups get forgotten. Websites get updated late. Bookkeeping... well, we don't talk about that.
I needed help. Not a permanent employee to hire, but something nimbler.
NiceTeam Was Born
The idea was simple: what if I built my own team of AI agents that actually know my business model?
I built four agents:
Lumi ❄️ — generalist assistant. Remembers things between sessions, handles day-to-day operations, is the person you talk to when you don't know who to ask.
Coder 💻 — technical implementer. Knows all my projects down to the code. When NiceCRM breaks or djsnabu.com needs updating, it's the first one I call.
Consultant 📊 — business and marketing strategist. Knows my artist roster, understands the Finnish market, doesn't speak generic consultant jargon. Concrete suggestions, not "consider synergies".
Sales Assistant 💼 — every weekday at 8 AM it goes through 340 CRM clients, picks 3-5 best leads, drafts personalized emails, and posts the list on Discord. I look at the list, hit ✅ or ❌, and send the ones I approve myself.
How It Works in Practice
They have their own Discord server. Every morning when I wake up:
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#gigsales — Sales Assistant's daily list is waiting
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#reports — GitHub status and weekly market review
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On other channels I can write directly to anyone
They have different personalities. Coder is straightforward and tests before saying "done". Consultant challenges technical decisions from a business perspective. They disagree with each other — which is intentional.
