Nabil Samari / April 2026
(In the photo: Nabil Samari and Ville Hynninen, Biletti.fi.)
Today I started my new job as account manager at Biletti.fi.
I'm returning to the event industry, where I've spent 17 years. I know it from the stage and the audience, as an organiser and a ticket buyer.
I've been on both sides
I've been an organizer. I've planned, marketed, and produced around 300 events over my career. I know what it feels like when the budget is tight, the schedule is slipping, and stress is rising. I know how important it is for ticket sales to work when people want to buy, evenings and weekends, not just weekdays from 9 to 5.
I've been a performer. I played guitar for nine years in HesaÄijä Band across Finland. As DJ Snabu, I've played hundreds of gigs around Finland. I've seen what a full hall looks like and what an empty hall looks like. I've learned how small differences in ticket sales affect the outcome. Those changes might involve early bird offers, group discounts, or better marketing.
I've been a ticket buyer. I've stood in virtual queues myself, waited for confirmation messages, wondered whether to buy now or wait for a discount. I know what I value: clear pricing, fast process, reliability.
At Biletti.fi, we're all former organizers
This is one of Biletti.fi's strengths. Our team is made up of people who have been on the other side themselves. The team includes former event organisers, producers, and marketers. We know from experience:
- How stressful organizing an event is
- How important it is for buyers to trust the ticket shop
- How a small problem in ticket sales can ruin an entire event
What this means for you, the event organizer
It means we can help you concretely:
Increase ticket sales. We understand how to get your event in front of the right audience. We've seen what works and what doesn't, in bar gigs, festivals, corporate events.
Grow revenue. We know how small changes can improve profitability without hurting the audience experience.
Reduce stress. We offer technical support that understands urgency. We won't ask you to wait until Monday morning.
Build trust. Ticket sales are first and foremost a matter of trust. People trust your event, and they need to trust the ticket sales process too. We help build that trust.
Support from a small team
We're a small team where getting help doesn't require a long chain of approvals.
And because we've been on gigs ourselves, we also understand ticket buyers. We know how important it is to have:
- Clear and fair pricing
- A fast and smooth purchasing process
- Good customer service before and after the event
- Reliable technology that withstands peak loads
What I look forward to in this role
The biggest thing I'm looking forward to is the opportunity to combine two passions: the event industry and helping others.
Over 17 years, I've built a wide network, artists, organizers, restaurants, festival organizations. Now I get to use that network to help others succeed.
I also get to continue what I do best: combining practical experience with technology. I get to help develop Biletti.fi.
Nabil Samari is a Helsinki-based entrepreneur, DJ, and event producer. Started today as account manager at Biletti.fi. 17 years of event industry experience, involved in producing around 300 events.