I've Been on Both Sides of the Ticket Booth — That's Why I Understand Both Organizers and Ticket Buyers

Nabil Samari / April 2026

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(In the photo: Nabil Samari and Ville Hynninen, Biletti.fi.)

Today I started my new job as account manager at Biletti.fi.

But this isn't just any new job. This is coming home — back to the event industry, where I've spent 17 years of my life. Back to the world where I know what it feels like to be both on stage and in front of it, both as an organizer and as a ticket buyer.

I've Been on Both Sides

When I say I understand the event industry, I'm not talking about theoretical knowledge. I'm talking about practical experience:

I've been an organizer. I've planned, marketed, and produced around 300 events over my career. I know what it feels like when the budget is tight, the schedule is slipping, and stress is rising. I know how important it is for ticket sales to work when people want to buy — evenings and weekends, not just weekdays from 9 to 5.

I've been a performer. I played guitar for nine years in HesaÄijä Band across Finland. As DJ Snabu, I've played hundreds of gigs around Finland. I've seen what a full hall looks like and what an empty hall looks like. I've learned how small differences in ticket sales — early bird offers, group discounts, the right marketing — affect the outcome.

I've been a ticket buyer. I've stood in virtual queues myself, waited for confirmation messages, wondered whether to buy now or wait for a discount. I know what I value: clear pricing, fast process, reliability.

At Biletti.fi, We're All Former Organizers

This is one of Biletti.fi's strengths. Our team is made up of people who have been on the other side themselves. We're not outside consultants speaking corporate jargon. We're former event organizers, producers, marketers.

We speak the same language.

When you call us, you won't get: "Consider synergies" or "Optimize your processes." You'll get an answer from someone who understands:

• How stressful organizing an event is
• How important it is that ticket sales aren't just technology but trust
• How a small problem in ticket sales can ruin an entire event